General Instructions
Step 1: Edit
You can do this yourself (see software options below) or hire a video designer and have them follow these instructions.
Editing Instructions
- Remove the “ums and ahs” from the clips and cut non-relevant parts of the interview.
- Add branding (use this template):
- Put your logo in the bottom right corner of the video
- Use a branded intro / outro screen
- Optional: Add typography animation. For example, text overlay as the customer is speaking (see template above).
- Optional: Add royalty-free music to the clip.
Editing Software
- Canva (web) - recommended for DYI
- Camtasia (PC)
- Adobe Premiere (PC)
- Screenflow (Mac)
- Finalcut Pro (Mac)
Step 2: Document
- Use a tool like rev.com to transcribe the entire audio/video file.
- Write down all notable quotes from the interview.
- Update the niche worksheet > credibility.
Step 3: Publish
- Upload your video to YouTube and a marketing platform like Vimeo or Wistia.
- Use this template to create your video description.
Platforms
